Non-Interventional Study Flashcard
The challenge was to make this information exciting and engaging, a flashcard that sales representatives could use to spark up a conversation with hematologists. I designed this flashcard to look both informative and easy on the eyes.
In the early phases of the Hemlibra launch, Genentech did a non interventional study of patients with hemophilia A with inhibitors. The study was meant to collect real-world data to talk about hemophilia A with inhibitors and the types of practices to treat those patients.
- Project Roles
- Art Director
- The Bloc
- Adobe Illustrator, Adobe InDesign, Art Direction
- Project Industries
- Advertising, Health/Pharma