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Non-Interventional Study Flashcard

The challenge was to make this information exciting and engaging, a flashcard that sales representatives could use to spark up a conversation with hematologists. I designed this flashcard to look both informative and easy on the eyes. In the early phases of the Hemlibra launch, Genentech did a non interventional study of patients with hemophilia A with inhibitors. The study was meant to collect real-world data to talk about hemophilia A with inhibitors and the types of practices to treat those patients.

Project Roles
Art Director
The Bloc
Adobe Illustrator, Adobe InDesign, Art Direction
Project Industries
Advertising, Health/Pharma
Non-Interventional Study Flashcard