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Jolly Rancher / Rebrand

Jolly Rancher wanted to win more Millenials, a highly unpredictable segment known for its unruliness and frequent brand swapping tendencies. To achieve this I needed to help redefine JR as a bold and irreverent brand that rewards its audience with intensely fruity fun experience. First, I reinvigorated the logo by adding an iconic grin that captures the snarky attitude of our rebellious youth. Then I led the team to redesign the JR’s portfolio by creating bold fruit expressions that are as delightful to the eye as they are to the mouth.

Project Roles
Creative Director, Designer
Company
Jolly Rancher
Skills
Adobe Illustrator, Adobe Photoshop, Conceptual
Media
Advertising, Logos, Packaging
Project Industries
Packaged Goods
Jolly Rancher / Rebrand
Jolly Rancher / Rebrand
Jolly Rancher / Rebrand
Jolly Rancher / Rebrand
Jolly Rancher / Rebrand