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Wake up to Eggs...with Bacon

How do you get people to consider eating one more egg breakfast every week? With the help of Bacon. Not just any bacon, of course, but the most famous Bacon of all: Kevin Bacon. I was a Creative Director on this incredible campaign that managed to turn a product that no one really thought about into one they couldn’t stop talking about, with 1.5 views of our web film alone in just one week.

Project Roles
Creative Director
Company
American Egg Board
Skills
Copywriting, Creative Direction
Media
Commercials - Video
Wake up to Eggs...with Bacon