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HTC One Global Launch

HTC announced its new flagship Andoid smartphone, the HTC One, on 2/19. The One innovates dramatically in a couple of key areas including a new “UltraPixel” camera that brings in 300% more light, a sexy full metal design, a brilliant and crisp 4.7in LCD display, and a home screen that pulls in content feeds and social network updates in real-time. It represents the company’s most important product to date. To support this launch, we were tasked to design and develop not only the dotcom homepage and product page, but also create an immersive and interactive deep dive into the phone’s key differentiators. The pages we created launched in phases, starting with a teaser homepage that counted down to the announcement on 2/19. On 2/19, the homepage was refreshed and the product page went live.

Project Roles
Art Director
Company
Razorfish
Skills
Digital, Creative Direction
Media
360° Video, 3D Animations, Websites
Project Industries
Advertising, Technology