INFINITI 2019 QX50 Global Launch

To build hype around the launch of their all-new 2019 QX50, INFINITI wanted to create a teaser campaign on Instagram. My partner and I were brought in to lead the creative charge and fortunate enough to sell through our favorite idea. #INFINITIMystery was a 15 post grid on the global @INFINITI Instagram page that got followers questioning what this futuristic car was (we never mentioned the name) and what kind of radical technology it possessed. Loaded with content, each post gave clues and if people dug deep enough, they could solve the INFINITI Mystery; potentially winning the chance to go to the unveiling.