In 2016-2018 I was the head of design for Espressive, where I was part of the core leadership team (employee #6) building out the MVP product experience across web and mobile as well as the consumer-facing brand, both of which centered around Barista, an AI Chat Bot. Key aspects of this work was focused on creating delight and personality in the user experience and brand, as the enterprise software landscape is not generally known to produce consumer friendly design outcomes.