Reasons Not To Smoke

Being peer-pressured to smoke is a harsh and prevalent reality that thousands of teens face daily. With that in mind, we set out to create a humorous campaign that faced it head-on and encouraged the notion that, with so many disgusting consequences, really any reason is actually a brilliant reason not to smoke.

Project Roles
Copywriter
Company
FCB
Skills
Comedy, Conceptual, Copywriting
Media
Commercials - Broadcast
Project Industries
Lifestyle
Reasons Not To Smoke
Reasons Not To Smoke
Collaborators
Support