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Canon "Shoot for Greatness"

As smart phone cameras got better and better, camera sales were getting worse every year. So how does an iconic camera company convince people to upgrade? Build a complicated Rube Goldberg-inspired machine for the sole purpose of showing them the amazing photos their smart phones can't capture. I was GCD and writer on this project that was even more stressful to film than it looks.

Project Roles
Copywriter, Creative Director
Copywriting, Creative Direction
Commercials - Video
Canon "Shoot for Greatness"