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Weekday – Opening Concept

During 2017 Weekday opened several stores across Europe including Antwerpen, London and Paris. The opening concept includes strategic plan on activations before and during opening, Includes events, social and physical activations, hoarding, wild postings and a seasonal brand campaign with video to show the essence of Weekday.

Project Roles
Art Director
Company
Weekday (H&M)
Skills
Art Direction, Design
Media
Advertising, Commercials - Video, Social Media Content
Project Industries
Fashion, Retail
Weekday – Opening Concept
Weekday – Opening Concept
Weekday – Opening Concept
Weekday – Opening Concept
Weekday – Opening Concept