Apple Holiday Campaign

Along with the team, the project responsibilities for the campaign included concepting, art-direction and design of numerous assets, of which some included; in-store advertising, custom gift-guides for both web and app, an email series as well as a multitude of other digital assets. For the first time, due to the overwhelmingly positive response, the specially created digital campaign assets were repurposed for in-store use. The entire campaign was a huge success with sales up approximately 23% compared to the Holiday campaign conversion of the year prior.