Okay
City of Zoom

For All-Star Weekend, we transformed NYC into the City of Zoom. Zoom City events happened all over the Manhattan & Brooklyn – launches for brand new NYC-inspired colorways, basketball games on an LED court, and the launch of the Nike SNKRS App. We created animated videos starring Micheal Rapaport introducing the concept of Zoom City, followed by Nike.com pages for the product line. During the weekend itself, we created maps to Zoom City, and ran the Zoom City Zone – A product trial event for all ages, which resulted in you being illustrated as a citizen of Zoom City.

Project Roles
Art Director, Designer
Company
R/GA
Skills
Adobe Photoshop
Media
2D Animations, Events, Websites
City of Zoom
City of Zoom
City of Zoom
City of Zoom
City of Zoom
City of Zoom