Branding & Creative - Criteo
Criteo is an online marketing solution that helps brands and publishers connect and compete in the market. Through a partnership with Firstborn, I was tasked to create a brand that would embody Criteo’s story. I worked closely with a team of strategists and creatives to define and concept the core principles of the brand, rooting our direction in comprehensive competitive and trend analysis and original creative taste. By building out design, content strategy and copy systems, we created a clearly articulated, highly creative, competitive brand that would allow Criteo to make their mark for years to come.
- Project Roles
- Copywriter, Creative Director
- Copywriting, Creative Direction, Strategy
- Brand Films, Brand Guidelines, Websites
- Project Industries