Branding - Crane & Lion
Crane & Lion was an emerging brand with good product traction, but found itself struggling to establish a significant niche in the oversaturated athleisure market. I was hired to expand on an existing strategy, finally giving it the oompf needed to secure a competitive stance, and provided an initial look and feel for ongoing creative direction.
- Project Roles
- Copywriter, Creative Director
- Crane & Lion
- Copywriting, Creative Direction, Strategy
- Brand Guidelines, Websites
- Project Industries