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Branding - Crane & Lion

Crane & Lion was an emerging brand with good product traction, but found itself struggling to establish a significant niche in the oversaturated athleisure market. I was hired to expand on an existing strategy, finally giving it the oompf needed to secure a competitive stance, and provided an initial look and feel for ongoing creative direction.

Project Roles
Copywriter, Creative Director
Company
Crane & Lion
Skills
Copywriting, Creative Direction, Strategy
Media
Brand Guidelines, Websites
Project Industries
Fashion
Branding - Crane & Lion
Branding - Crane & Lion
Branding - Crane & Lion
Collaborators