We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Okay
Star Wars : Star Spats

To maximize the social media hype ahead of Star Wars: The Last Jedi, we bought a selection of influencers actual stars of their own. Then we paired them off against one another in a loudly hashtagged battle, with the victor winning tickets for their fans to the premiere. The results? 60% engagement from the (unpaid!) influencers; epic reach; and a ROI of about 1300%. Cheeky it was. Effective it was.

Project Roles
Art Director
Company
Disney
Skills
Art Direction
Media
Advertising
Star Wars : Star Spats
Star Wars : Star Spats
Star Wars : Star Spats
Star Wars : Star Spats