We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Okay
McDonald's "Magic Box"

McDonald's new art direction is fun, poppy and full of surprises. So with Magic Box we wanted to embrace those ideas while showing off a golden Filet-O-Fish. Working with Bernstein-Rein, we came up with fun ways to showcase "treasures of the sea". Our goal was to surprise the viewer, and reveal the different treasures in an engaging way, while remaining true to actual mechanics of a pop-up book.

Project Roles
Designer
Company
The Mill
Skills
Cinema 4D
Media
3D Animations
Project Industries
Advertising
McDonald's "Magic Box"