This project is part event, part activation. It invites creative women in industries like advertising, publishing, film, fashion etc, to learn how their skills, influence, and reach can help them bridge the cultural and political divides that have been created over the last few years. The methods tap into the holistic individual instead of as a counter approach to the polarizing tactics we've seen over and over again in the media and culture. Instead, participants are encouraged to connect with others and create positive impact through compassion, understanding and most of all - resolve.
The results? A fleet of women going back into the office who can demonstrate a better way to stand up for what you believe. A way that allows people to use softer reasoning along with fierce strength as a more complete toolkit for connecting with people. That is resolve.
- Project Roles
- Creative Director
- The Broad Exchange
- Art Direction, Copywriting, Creative Direction, Experiential, Management of Teams 10-20
- Branded Content, Events, Interactive Installations
- Project Industries
- Advertising, Non-Profit, Startups