J.Crew's International Magalog
I led the women's editorial strategy and content creation for six issues for J.Crew's International magalog: a bi-annual direct mail piece created to spread brand awareness and celebrate new store openings (circulation 1 million, generated approx. $8 million in revenue per issue).
- Project Roles
- Editor (Brand/Content), Writer
- Content, Copywriting, Editorial, Fashion, Print
- Branded Content, Magazines
- Project Industries
- Fashion, Retail