Since LuRu Home originated in Shanghai but is now based in New York, the brand refresh draws on elements from 1920s Art Deco and classic Chinese ornamentation to vernacular Chinatown take-out menus. By utilizing the overlapping motifs that surface across both eras and continents, the company’s Chinese roots are now front and center, but take life in a more playful, yet classic approach.
- Project Roles
- Art Director, Designer, Illustrator, Photographer
- LuRu Home
- Art Direction, Design
- Brand Guidelines, Branded Content, Illustrations, Logos, Photography
- Project Industries