Infiniti Q60 launch Kit Harington - social content

The most important car in a decade for Infiniti – the Q60 Coupe. I chose star actor Kit Harington (Jon Snow of Game of Thrones) to spearhead this global campaign from CP+B. The work underscored the visceral feeling the Q60 can inspire once you take the wheel. The output: a staggering reading of William Blake’s poem Tyger, Tyger. The film is a Gold winner in the Graphis Advertising Annual 2017 and Editor's Pick in Creativity/AdAge. The campaign also included influencer films starring uber-cool shoe designer Sophia Chang and Jay-Z’s engineer/producer Young Guru. Shot in London, Los Angeles and Wales, the campaign was led by social content on YouTube and Facebook and with posts on Instagram