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Infiniti Q60 launch Kit Harington - social content

The most important car in a decade for Infiniti – the Q60 Coupe. I chose star actor Kit Harington (Jon Snow of Game of Thrones) to spearhead this global campaign from CP+B. The work underscored the visceral feeling the Q60 can inspire once you take the wheel. The output: a staggering reading of William Blake’s poem Tyger, Tyger. The film is a Gold winner in the Graphis Advertising Annual 2017 and Editor's Pick in Creativity/AdAge. The campaign also included influencer films starring uber-cool shoe designer Sophia Chang and Jay-Z’s engineer/producer Young Guru. Shot in London, Los Angeles and Wales, the campaign was led by social content on YouTube and Facebook and with posts on Instagram

Project Roles
Creative Director, Writer
Company
Crispin Porter + Bogusky
Skills
Copywriting, Creative Direction, Wrangling - Celebrities, Wrangling - Creatives
Media
Social Media Content
Project Industries
Automotive
Infiniti Q60 launch Kit Harington - social content