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Yahoo! Search

Yahoo! is the original Internet Search brand, and had become the world's largest Internet portal behind a "find anything" position. However, the breadth of content had begun to clutter perceptions of Yahoo! Search, and new search-specific brands were growing at a faster rate. This was a campaign to "free the search bar," and introduce the New Yahoo! Search, which increased share growth by 100% over plan.

Project Roles
Art Director
Company
BlackRocket
Skills
Art Direction
Media
Large Format Photography (Film), Magazines, Photographs, Visual Designs
Yahoo! Search
Yahoo! Search
Yahoo! Search
Yahoo! Search