Yahoo! is the original Internet Search brand, and had become the world's largest Internet portal behind a "find anything" position. However, the breadth of content had begun to clutter perceptions of Yahoo! Search, and new search-specific brands were growing at a faster rate. This was a campaign to "free the search bar," and introduce the New Yahoo! Search, which increased share growth by 100% over plan.
- Project Roles
- Art Director
- Art Direction
- Large Format Photography (Film), Magazines, Photographs, Visual Designs