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Glade "The Best Feelings In The World"

Working with SCJohnson and Glade, this project was the beginning of a radical change in how we think about scent. We identified scent as a powerful emotional opportunity. In fact, the least understood of the senses, our sense of smell triggers our memories, allows us to re-experience the joy of a beautiful place, a moment with a person, all positive emotions that contribute to our quality of life. We travelled to New Zealand with Ellen Kuras, director, to bring these experiences to the forefront. This work was the inspiration to the Museum of Feelings in NY.

Project Roles
Creative Director
Art Direction, Creative Direction
Scripted TV, Magazines
Project Industries
Advertising, Lifestyle, Packaged Goods
Glade "The Best Feelings In The World"