Developed Pinterest's first custom content arm offering bespoke adverting creative for brands including Target, adidas, Clorox, Chase, Dunkin Donuts & more.
Pin Collective quickly built street cred within Pinterest as an easy way to get brands using stronger, smarter creative for their promoted campaigns, with killer results as proof. But a high-touch, white glove service approach wasn't scalable.
Enter: Pin Collective 2.0. A new way for businesses to work with top content creators on Pinterest via a custom platform built by Popular Pays, housing Pinterest's unique network of talent. This new white-labeled solution enables brands of all sizes to develop custom content for Pinterest in as little as 10-14 days.
As of August 1st, brands now submit a creative brief directly into the platform, review “applications” from creators who want to work on the project. Once brands pick a creator, all communication happens directly on the platform.
Here's a look at Adidas Originals work/process, the first brand to test the new offering.
Role (Creative): Act as Creative Director, overseeing all creative output, supporting Creative Strategists using the platform and collaborating directly with talent on higher-profile projects. Continue to manage, grow and nurture Pin Collective network.
Role (Process): Vetted echnology partners, lead the start of the partnership from the Pinterest side, then oversaw a producer/product manager to build the live offering, training materials, comms, etc.