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Developed Pinterest's first custom content arm offering bespoke adverting creative for brands including Target, adidas, Clorox, Chase, Dunkin Donuts & more.

Pin Collective quickly built street cred within Pinterest as an easy way to get brands using stronger, smarter creative for their promoted campaigns, with killer results as proof. But a high-touch, white glove service approach wasn't scalable. Enter: Pin Collective 2.0. A new way for businesses to work with top content creators on Pinterest via a custom platform built by Popular Pays, housing Pinterest's unique network of talent. This new white-labeled solution enables brands of all sizes to develop custom content for Pinterest in as little as 10-14 days. As of August 1st, brands now submit a creative brief directly into the platform, review “applications” from creators who want to work on the project. Once brands pick a creator, all communication happens directly on the platform. Here's a look at Adidas Originals work/process, the first brand to test the new offering. Role (Creative): Act as Creative Director, overseeing all creative output, supporting Creative Strategists using the platform and collaborating directly with talent on higher-profile projects. Continue to manage, grow and nurture Pin Collective network. Role (Process): Vetted echnology partners, lead the start of the partnership from the Pinterest side, then oversaw a producer/product manager to build the live offering, training materials, comms, etc.

Project Roles
Art Director, Content Producer, Copywriter, Creative Director
Company
Pinterest
Skills
Art Buying, Art Direction, Conceptual, Content, Copywriting, Creative Direction, Post-Production, Wrangling - Creatives
Media
Commercials - Video, Large Format Photography (Digital)
Project Industries
Advertising, Beauty, Fashion, Lifestyle, Luxury, Packaged Goods, Retail, Travel/Tourism, Wine/Spirits
Developed Pinterest's first custom content arm offering bespoke adverting creative for brands including Target, adidas, Clorox, Chase, Dunkin Donuts & more.