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Search Engine for Real Life

At the beginning of 2017, we got the brief from GM for developing a whole new campaign for China Market. After half year of hard work, our team created “Search Engine for Real Life” Chevrolet China Rebranding Campaign. To remind Chinese people that instead of the search engine online, there is a more inspirational search engine in real life which can take them to their dream, their future and infinite possibilities. The campaign was officially launched in 2017 Guangzhou Auto Show on November 22. We also partner with Baidu (No.1 Search Engine in China). Users voice input "Activate Chevrolet" into search bar. A mini program will be activated. Message it conveys: you can search for so many different things online, but amazing experience only happen when you search for them in real life.

Project Roles
Art Director
Art Direction
Interactive Installations, Mobile Apps, Scripted TV
Project Industries
Advertising, Automotive
Search Engine for Real Life