Campaign: USFS Wildfire

A summer campaign for outdoor brand, Filson. Representing a shared heritage of outdoor work, Filson and USFS/DOA partnered for a summer campaign featuring the hardworking men and women of Region 6 forest fire suppression and prevention. Following Smokejumpers, Rappellers, and Hot Shots in Central Oregon and Washington, we captured the unfailing spirit of the people who keep our forests healthy and accessible. The campaign also features a limited number of co-branded (Filson and USFS) product, a nod to a shared history.