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Campaign: Walchuk Ranch Cowboys

A winter campaign for outdoor brand, Filson. Perhaps no other image visually captures the idea of the American spirit as the horse mounted cowboy. It is a legacy of the West that has endured by nature of the hard work and craftsmanship of ranchers across the country. It is an icon immune to cliche, as the cowboy has adapted and persevered through changing landscapes and industrial advances; a struggle shown proudly on their calloused hands. One word sums up the cowboy; a timeless label for a timeless profession: Genuine.

Project Roles
Art Director, Producer, Writer
Company
filson
Skills
Adobe InDesign, Adobe Lightroom, Art Direction, Copywriting, Documentary, Editorial, Fashion, Filmmaking, Lifestyle, Post-Production, Producing, Project Management
Media
Advertising, Apparel, Brand Films, Branded Content, Commercials - Video, Editorial Writings, Photography, Photojournalism, Social Media Content, Video Installations
Project Industries
Fashion, Lifestyle, Luxury, Retail
Campaign: Walchuk Ranch Cowboys
Campaign: Walchuk Ranch Cowboys
Campaign: Walchuk Ranch Cowboys
Campaign: Walchuk Ranch Cowboys
Campaign: Walchuk Ranch Cowboys
Campaign: Walchuk Ranch Cowboys
Campaign: Walchuk Ranch Cowboys
Campaign: Walchuk Ranch Cowboys