Signal

Design language system created for Amazon Signal, an internal sharing platform that allows for discovery and distribution of inspiring and informational content. The visual language reflects the ever-evolving nature of the Signal site, employing dynamic color shifts on each web page to denote the day of the week. Color and typography serve as the primary brand drivers, leaving room for users to inject their own visuals to accompany post content. A launch video was developed along with branding to promote awareness and adoption of the Signal platform, for which I was able to contribute illustration, direction, and voice over. Involved partnership with UX, Accessibility, Motion Design, and Research to ensure visual cohesion between the Signal platform and all brand collateral.