ZOE magazine

Zoe Karssen is a women’s fashion brand based in Amsterdam, founded in 2010. In 2015 the brand opened its first brick-and-mortar boutique, in Amsterdam’s ‘Nine Streets’ district. And in 2016, the brand launched its first-ever printed magazine, aptly named ZOE. The name of the magazine is also its design-concept, in the sense that it is organized around the principal of ‘three’, literally, as the magazine’s name is composed of three letters. I was responsible for the art direction and graphic design.