Amex : Broaden Your Horizons
As a welcome to new Amex card members, we took them on a journey with new perspectives.
We rebrand the digital welcome journey, from emails to landing page, with a series of layered and unexpected views of the membership benefits and lifestyle.
The layered film and Osamu Yokonami’s quirky photography reveal how common acts can turn into special little moments of happiness with Amex.
- Project Roles
- Art Director
- American Express
- Art Direction, Conceptual, Content, Creative Direction, Film, Lifestyle, National / International
- Brand Films, Branded Content, Photography, Visual Designs, Websites
- Project Industries
- Finance, Lifestyle