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Amex : Broaden Your Horizons

As a welcome to new Amex card members, we took them on a journey with new perspectives. We rebrand the digital welcome journey, from emails to landing page, with a series of layered and unexpected views of the membership benefits and lifestyle. The layered film and Osamu Yokonami’s quirky photography reveal how common acts can turn into special little moments of happiness with Amex.

Project Roles
Art Director
Company
American Express
Skills
Art Direction, Conceptual, Content, Creative Direction, Film, Lifestyle, National / International
Media
Brand Films, Branded Content, Photography, Visual Designs, Websites
Project Industries
Finance, Lifestyle
Amex : Broaden Your Horizons
Amex : Broaden Your Horizons
Amex : Broaden Your Horizons
Amex : Broaden Your Horizons
Amex : Broaden Your Horizons
Amex : Broaden Your Horizons
Amex : Broaden Your Horizons
Amex : Broaden Your Horizons