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O'Neill Winter Campaign // Global

Not everyone has access to a great mountain. Plus you can't even 3D print a mountain yet. They're way too big. So to get mountain-less people stoked for the first snowfall, we had O'Neill's pro-team ride through Montreal to prove you don't even need slopes. The campaign launched with traditional & digital media, while the brand and pro teams' social activity encouraged everyone to tag their own content for a chance to win gear online. Fun fact: the film received Vimeo's coveted "Staff Pick" award.

Project Roles
Art Director, Creative Director
Company
72andSunny
Skills
Art Direction, Celebrity, Cinematography, Conceptual, Creative Direction, Digital, Filmmaking, Wrangling - Celebrities
Media
Advertising, Brand Films, Microsites, Social Media Content
Project Industries
Advertising, Fashion, Sports
O'Neill Winter Campaign // Global
O'Neill Winter Campaign // Global
O'Neill Winter Campaign // Global
O'Neill Winter Campaign // Global
O'Neill Winter Campaign // Global
O'Neill Winter Campaign // Global
O'Neill Winter Campaign // Global
O'Neill Winter Campaign // Global
O'Neill Winter Campaign // Global
O'Neill Winter Campaign // Global