O'Neill Winter Campaign // Global
Not everyone has access to a great mountain. Plus you can't even 3D print a mountain yet. They're way too big. So to get mountain-less people stoked for the first snowfall, we had O'Neill's pro-team ride through Montreal to prove you don't even need slopes. The campaign launched with traditional & digital media, while the brand and pro teams' social activity encouraged everyone to tag their own content for a chance to win gear online. Fun fact: the film received Vimeo's coveted "Staff Pick" award.
- Project Roles
- Art Director, Creative Director
- Company
- 72andSunny
- Skills
- Art Direction, Celebrity, Cinematography, Conceptual, Creative Direction, Digital, Filmmaking, Wrangling - Celebrities
- Media
- Advertising, Brand Films, Microsites, Social Media Content
- Project Industries
- Advertising, Fashion, Sports
