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US Navy

The world's largest military force needed a fresh campaign platform to inspire future recruits, build a strong brand story and enhance internal pride. Previous campaigns (like "Accelerate Your Life" and "A Global Force for Good") had inconsistent brand messaging and meant little to active duty sailors, their families and veterans. Our new platform--Forged By The Sea--captures the transformative power of the sea and the Navy on its sailors.

Project Roles
Copywriter
Skills
Commercial, Copywriting
Media
Commercials - Broadcast, Commercials - Video, Taglines
Project Industries
Advertising
US Navy