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Kräftig – Purity Brewed Campaign

Kräftig lager and light are beers brewed by Billy Busch at the William K Busch Brewing Co. in St. Louis, MO. With sales expanding to new Midwest markets, the William K Busch Brewing Company, brewers of Kräftig lager and Kräftig light, turned to us to engage a growing customer base. Built on the brand’s adherence to Reinheitsgebot, the German Beer Purity Law, this fully integrated campaign employed a lighthearted approach to educate American beer drinkers on the benefits of this unique recipe and learn German the easiest way possible: with their taste buds.

Project Roles
Art Director, Creative Director
Company
William K Busch Brewing Company
Skills
Adobe Illustrator, Adobe Photoshop, Art Direction, Creative Direction
Media
Commercials - Broadcast, Commercials - Video, Packaging, Photography
Project Industries
Advertising, Beer
Kräftig – Purity Brewed Campaign
Kräftig – Purity Brewed Campaign
Kräftig – Purity Brewed Campaign
Kräftig – Purity Brewed Campaign
Kräftig – Purity Brewed Campaign
Kräftig – Purity Brewed Campaign