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The Exchange | Brand Identity

To reinvigorate their image amongst a marketing hardened bar scene, Coca-Cola Amatil (CCA) created The Exchange, an ambassador-led, premium alcohol division that operated outside of the constraints of CCA. We helped them navigate this new direction with a business strategy, brand identity and personality that resonated with the wider audience. We also provided customers with bespoke, tailored items that lived beyond the usual shelf-life of mainstream marketing. The results included increased exposure and industry awards for The Exchange along with serious growth for their portfolio.

Project Roles
Art Director, Designer
Company
Coca Cola Amatil
Skills
Art Direction, Design, Print
Media
Book Covers, Branded Content, Logos, Packaging, Photography
Project Industries
Wine/Spirits
The Exchange | Brand Identity
The Exchange | Brand Identity
The Exchange | Brand Identity
The Exchange | Brand Identity
The Exchange | Brand Identity
The Exchange | Brand Identity
The Exchange | Brand Identity
The Exchange | Brand Identity
The Exchange | Brand Identity