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GARNIER'S THE WHOLE PICTURE

Highly known for their hyper-fun and flashy look and feel of Garnier Fructis haircare and styling products, Garnier needed to change things up for the launch of their new product line Whole Blends—a more comforting and wholesome line targeted to moms and families. Not only did Whole Blends need its’ own visual identity, it also needed an unexpected consumer approach. Through its’ first 360 campaign, The Whole Picture, this included a unique insight that more than 40% of moms avoid family photos, rich ingredient and product photography, a relatable, yet inspiring lifestyle tone, and of course...naturally beautiful hair. Creative Role / ACD, Creative Lead, Creative + Art Direction, Concept, Design, PrePro + Post

Project Roles
Art Director, Creative Director, Designer
Company
Publicis
Skills
Adobe InDesign, Adobe Photoshop, Art Direction, Avid, Broadcast, Cinematography, Commercial, Conceptual, Content, Creative Direction, Design, Digital, E-Commerce, Editing, Kid Friendly, Lifestyle, Management of Teams 1-10, Post-Production, Social, Still Life, Storyboarding, Strategy, Adobe Illustrator, Retouching, Visual Development, Adobe Lightroom, 4K, Brand Strategy, Children, Color Grading, Content Strategy, Creative Research, Creative Strategy, DaVinci Resolve, Design Strategy, Finishing, Integrated, Lighting, Location, Marketing Strategy, Motion, National / International, Portrait Photography, Scripting, Sound Editing, Sound Mixing, Still Life Photography, Studio, Union, Film, Multi-cultural
Media
Advertising, Branded Content, Commercials - Video, E-commerce Platforms, Photography, Social Media Content, Large Format Photography (Digital), Websites
Project Industries
Advertising, Beauty, Lifestyle
GARNIER'S THE WHOLE PICTURE
GARNIER'S THE WHOLE PICTURE
GARNIER'S THE WHOLE PICTURE