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CURRENT TV visual identity

Visual Identity for Al Gore's experimental TV-Station CURRENT TV. An iconic and widely celebrated visual identity that changed the way on-screen visual identities are designed by creating the visual identity in motion first, then reducing it to stills and placing it within a reduced motion-environment using bold typography and polarizing colors.

Project Roles
Designer
Company
Wolff Olins
Skills
Art Direction, Design, Type Design
Media
Lettering, Logos
Project Industries
Media
CURRENT TV visual identity