USA TODAY visual identity and Newspaper design.
Visual Identity for the biggest newspaper in US. The visual identity created a space for the news within the logo, the blue circle acts a platform for what is going on in the world today. Since the launch of this identity, the design team at USA Today has created several thousand "new" logos each of them becoming a tiny piece of the world we live in.
We also redesigned the newspaper to bring it into a more contemporary look an feel, whilst creating a custom version of Futura, called Futura Today, that could be used throughout the newspaper and branding, tying it all together.
- Project Roles
- Art Director
- Wolff Olins
- Art Direction, Design, Type Design
- Project Industries