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The Hardest Karaoke Song In The World

Inspired By Iceland needed a big launch for their Fall 2017 campaign, the a-ö of Iceland. The campaign aimed to push tourists to all seven regions of Iceland, using the notoriously difficult Icelandic language as a mechanism to communicate all that Iceland has to offer. Our answer was "The Hardest Karaoke Song In The World", an infectious pop song in both English and Icelandic filmed in some of the most breathtaking parts of the country.

Project Roles
Copywriter, Creative Director
Company
Islenska
Skills
Copywriting, Creative Direction, Producing
Media
Social Media Content
Project Industries
Travel/Tourism