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The Great Foundation: The Kindness Card Experiment

A group of anonymous philanthropists from NYC came to Havas with quite a big ask— Make the City of NY kinder. So we created the Kindness Card experiment to recognize, reward, and spread kindness in NYC and beyond. The Kindness Card is a $10 reward for doing a kind act that gets reloaded every time it's passed from one person to the next.

Project Roles
Copywriter
Company
Havas
Skills
Copywriting, Conceptual
Media
Viral Films
Project Industries
Non-Profit
The Great Foundation: The Kindness Card Experiment
Collaborators