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Tylenol Outdoor Alternative Media

Alternative Media – Outdoor In an effort to inform people that the things they do during the day may be affecting how they sleep at night, we gave the public a peek into an apartment building and those who dwell inside. Passersby could see who’s enjoying a peaceful night of slumber, and who’s wide eyed and watching clock, based on animations that related to what they did that very day. For example, a darkened window said “Leaves work at work” and an illuminated window said, “Had an afternoon latte.” The project was written up in the NY Times with favorable reviews.

Project Roles
Copywriter
Company
Deutsch
Skills
Conceptual, Copywriting
Media
Advertising
Project Industries
Advertising
Tylenol Outdoor Alternative Media