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Big Mac - The Boss of Burgers

Came up with this one while listening to Bruce Springsteen on the train. We were working on Big Mac and realized the no. 1 difference between a Big Mac and other burgers is that it was the original 'boss' of burgers. Developed some fun guerilla for fashion week and other venues.

Project Roles
Copywriter
Company
Translation
Skills
Copywriting
Media
Advertising
Project Industries
Advertising
Big Mac - The Boss of Burgers
Big Mac - The Boss of Burgers
Big Mac - The Boss of Burgers