We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Okay
Brand Strategy

With 63 regional store locations in Hawaii and the power of a global brand, 7-Eleven Hawaii was falling behind in terms of modern design and reaching new demographics. My goal as Creative Director was to guide my team in bringing a modern look and feel to the brand while retaining their core brand elements. A younger design aesthetic was needed to attract more millennials, with a focus on adding females, to their customer base. I guided my team through two-months of dedicated strategy and planning. Once we had a clear creative direction, we began to build out assets, collateral, interior and exterior signage, uniforms, packaging, all while logging everything in a living brand bible.

Project Roles
Creative Director, Designer, Product Designer
Company
7-Eleven
Skills
Adobe Illustrator, Adobe Photoshop, Cinema 4D, Creative Direction, Type Design, Strategy
Media
3D Illustrations, Product Designs, Products - Digital, Products - Physical, Brand Guidelines, Branded Content
Project Industries
Beverage, Retail
Brand Strategy
Brand Strategy
Brand Strategy
Brand Strategy
Brand Strategy
Brand Strategy
Brand Strategy
Brand Strategy
Brand Strategy
Brand Strategy
Brand Strategy