With 63 regional store locations in Hawaii and the power of a global brand, 7-Eleven Hawaii was falling behind in terms of modern design and reaching new demographics. My goal as Creative Director was to guide my team in bringing a modern look and feel to the brand while retaining their core brand elements. A younger design aesthetic was needed to attract more millennials, with a focus on adding females, to their customer base. I guided my team through two-months of dedicated strategy and planning. Once we had a clear creative direction, we began to build out assets, collateral, interior and exterior signage, uniforms, packaging, all while logging everything in a living brand bible.
- Project Roles
- Creative Director, Designer, Product Designer
- Adobe Illustrator, Adobe Photoshop, Cinema 4D, Creative Direction, Type Design, Strategy
- 3D Illustrations, Product Designs, Products - Digital, Products - Physical, Brand Guidelines, Branded Content
- Project Industries
- Beverage, Retail