Identity & Product Design at wynd
wynd is a shipping and logistics company with an iOS app and e-commerce plugin that allows both consumers & businesses to send items anywhere for less money and less effort than any other shipping provider.
I was a part of the wynd team from early 2015 to late 2016, joining as the first in-house designer and eventually leading a full rebrand of the company and full redesign of the digital products.
When I joined the team at wynd, they were gearing up for the initial launch for their first digital product — an iOS application that would allow you to ship items by requesting a courier to your location, allowing either same-day delivery in New York City or standard and expedited shipping everywhere else. I was brought in to complete the design of the remaining pieces of the iOS application and develop assets for the website.
As time went on, I took on the responsibilities of implementing a rebrand, encompassing everything from creative strategy to creating a logo to designing and developing a new website, as well as leading a full redesign of the mobile application and introducing long-requested B2B tools.
The wynd app for iOS allows you to ship items anywhere without any packing or preparation. You just take a photo of the item, note the dimensions and weight, and choose a shipping method. Once you add all your packages to your shipping list, you request a pickup and a courier comes pick up the items from your location, and you're be able to track the courier on a map as they make their way to you.
The full redesign of the app took about 4-5 months, and was done alongside the creation of a new brand identity and new website. We organized tasks on Trello, whiteboarded user scenarios and drew flow-charts, mapped out timelines (on Asana and Instagantt), wireframed (in Sketch), designed (in Sketch), prototyped (in InVision and Flinto), and iterated through weekly product sprints.