Hormel: The Black Market
I worked on a team at HAUS, hired by BBDO on behalf of Hormel, to create a virtual reality, e-commerce site for discovering and buying bacon. In the experience, users are led through a bacon-themed 3D world where they can buy bacon with their eyes. I was tasked with figuring out the flow, structure, and aesthetic feel of the experience. The following images are scenes I designed during that process. Once the direction was approved, I also designed the underwater scene before handing it off to a 3D artist.
- Project Roles
- Designer, UX/IA Designer
- Adobe Photoshop, Compositing, Conceptual, Design, Digital, Environments, Experiential, Interactive, Storyboarding, Technology
- Advertising, Virtual Reality
- Project Industries
- Advertising, Packaged Goods, Virtual Reality