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Hormel: The Black Market

I worked on a team at HAUS, hired by BBDO on behalf of Hormel, to create a virtual reality, e-commerce site for discovering and buying bacon. In the experience, users are led through a bacon-themed 3D world where they can buy bacon with their eyes. I was tasked with figuring out the flow, structure, and aesthetic feel of the experience. The following images are scenes I designed during that process. Once the direction was approved, I also designed the underwater scene before handing it off to a 3D artist.

Project Roles
Designer, UX/IA Designer
Company
BBDO
Skills
Adobe Photoshop, Compositing, Conceptual, Design, Digital, Environments, Experiential, Interactive, Storyboarding, Technology
Media
Advertising, Virtual Reality
Project Industries
Advertising, Packaged Goods, Virtual Reality
Hormel: The Black Market
Hormel: The Black Market
Hormel: The Black Market
Hormel: The Black Market
Hormel: The Black Market
Hormel: The Black Market
Hormel: The Black Market