Xeljanz PsA - coming February 2018
Xeljanz used to be just for rheumatoid arthritis. Now, it is indicated for so much more including psoriatic arthritis. The new campaign will feature one woman's quest to enjoy a simple but cherished moment in her daughter's life: a gymnastic meet. Stay tuned. It's in post and will be ready by the end of February.
- Project Roles
- Copywriter, Creative Director
- Copywriting, Creative Direction, Broadcast
- Commercials - Broadcast, Commercials - Video, Products - Digital
- Project Industries