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bPay Southampton FC print ad

Barclaycard’s contactless wearable brand bPay partnered with Southampton FC to create a limited edition band for their Saints supporters. This special bPay band was advertised on the first match day of the season in the Southampton FC souvenir program, as well as in the arena. bPay wanted a print ad that would grab the Saints fans’ attention and encourage them to sign up for this “new piece of kit”. I helped concept and create the ad – writing headline and body copy. I also worked on copy for the bPay website and newsletter.

Project Roles
Copywriting, Conceptual
bPay Southampton FC print ad