Michelin - Keys
Michelin had previously based its marketing on very left-brained reasoning (safety, fuel-efficiency, etc). My team was tasked with upping the emotional ante and tugging the shit out of some heartstrings. That we did.
- Project Roles
- Copywriter, Creative Director
- Copywriting, Creative Direction
- Advertising, Commercials - Broadcast, Commercials - Video, Social Media Content, Social Media Copy
- Project Industries