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Okay
Michelin - Keys

Michelin had previously based its marketing on very left-brained reasoning (safety, fuel-efficiency, etc). My team was tasked with upping the emotional ante and tugging the shit out of some heartstrings. That we did.

Project Roles
Copywriter, Creative Director
Company
Michelin
Skills
Copywriting, Creative Direction
Media
Advertising, Commercials - Broadcast, Commercials - Video, Social Media Content, Social Media Copy
Project Industries
Advertising
Michelin - Keys