Unicorn Snot Branding

Over the last two years, Unicorn Snot has evolved from a novelty gift to a full-fledged cosmetics brand. With only a logo to work from, I led the charge on engineering brand guidelines so this rapidly growing line could scale with ease all while transmitting a rainbow soaked, dance floor ready personality. I also creative directed, designed and built this e-commerce website for Unicorn Snot as well as guided the product team's visual direction for the packaging.