Red Bull 20 Before 17
At the end of 2016, Red Bull reflected on the year that was and their top 20 defining moments. We transformed these moments into an exclusive microsite and content campaign, featuring brand new videos, songs and more.
A Color Bright teamed up with CATK to create stunning 3D animations, so each moment was represented in it’s own unique and abstract way. All 20 animations were tied together through one key visual and a colourful fog—an element as ephemeral as the campaign.
- Project Roles
- A Color Bright
- Creative Direction, Design, Project Management
- Branded Content, Websites
- Project Industries
- Lifestyle, Media, Music