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Joe Boxer: Inactivity Tracker

It seems nowadays everyone is tracking everything. But when do you want to not be active? When you're in your Joe Boxer Pajamas, that's why we created the world's first inactivity tracker. The Inactivity Tracker is a wearable that hooks up to an iOS or Android app and gives users props for their laziness. They'll be able to reach levels such as "Couch Commander" and "Cryogenic," and receive words of encouragement via push notifications like "Congratulations, you've reached a new low!" It's simple to do nothing with: Step 1: Put on the inactivity band and your Joe Boxer pajamas. Step 2: Pair it with your smartphone. Step 3: No more steps. To demo and promote the Inactivity Tracker, we also created a mesmorizing 60-minute "Lounger Games" video, featuring 2 men in their Joe Boxer pajamas chilling on recliners, and competing to see who can do the least with a complete with play-by-play narration of the inaction. Our Inactivity Tracker won a Gold Lion along with nearly a dozen shortlists from film to promo & activation.

Project Roles
Art Director, Creative Director, Creative Technologist
FCB Chicago
Adobe Photoshop, Android, Cat Herding, Comedy, Conceptual, Content, Creative Direction, Design, Digital, Digital Tech, iOS, Language: Dothraki, Mobile, Retail, Social, Stunts, Technology, Textiles, Wrangling - Creatives
App Design, Games - Mobile, Mobile Apps, Product Designs, Products - Digital, Products - Physical, Short Films, Social Media Content, Unscripted TV, Viral Films
Project Industries