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Gillette + Justice League Partnership

Superheroes need to shave too. Gillette teams with Warner Bros' on a co-promotion for the forthcoming "Justice League" movie in the new "The Best a Super Hero Can Get" campaign that includes themed razor packs around six different superheroes. The campaign includes a film that shows Gillette's R&D facility striving to develop products for Justice Leaguers. For example, treating Aquaman's saltwater irritation or The Flash's windburn. It also asks questions such as how would you develop a razor for Batman, who already has a tool for every situation? Answer: “paint it black.”

Project Roles
Art Director
Company
Grey
Skills
Art Direction, Design
Media
Advertising, Branded Content, Commercials - Broadcast, Scripted TV, Social Media Content