Gillette + Justice League Partnership

Superheroes need to shave too. Gillette teams with Warner Bros' on a co-promotion for the forthcoming "Justice League" movie in the new "The Best a Super Hero Can Get" campaign that includes themed razor packs around six different superheroes. The campaign includes a film that shows Gillette's R&D facility striving to develop products for Justice Leaguers. For example, treating Aquaman's saltwater irritation or The Flash's windburn. It also asks questions such as how would you develop a razor for Batman, who already has a tool for every situation? Answer: “paint it black.”